Award Categories & Entry Guide

Naturally free-from, low sugar & salt, clean ingredients & good nutrition


In 2021, there are 20 categories and 6 children award categories. You can enter each product into maximum 3 categories. Our judges usually award ‘Merit’, ‘Commended’ and ‘Winner’ in each category. This might be several Merit & Commended and one best in category winner but sometimes we have joint winners or one award might not be given at all in a category.

All products are automatically entered into the Special Awards (Best Organic, Best Ethical and Innovation Award), you can now also enter the Nourish Children Awards in 6 categories.

People’s Choice Award goes to products that receive the highest number of public vote (this is separate from the professional judging and results are NOT combined).


Entry Criteria

The Nourish Awards has been dubbed as the UK’s toughest health food awards. We are looking for products that provide a healthy or healthier alternative than similar products on the market.

We are looking for good nutrition, clean ingredient list, low or lower in sugar and salt; free-from refined sugars or contain very small amounts; products that contain no artificial additives, sweeteners, preservatives and flavourings and processing is kept to the minimum.

Free-from: we are looking for products that are naturally free from gluten however, oats are permitted. Dairy is now permitted in most categories so we would love to see some good quality milk chocolate, cheese, ghee and similar products. Please check GF – DF (gluten and dairy free) restriction in each category.

Sugar: we lifting the restriction on products being “refined sugar free” simply because there are an increasing number of products that are very low in sugar (refined) therefore provide a healthier option and at the same time there are many products that are free from refined sugar but contain a very high amount of natural sugar so we felt we need to recognise this and trust our expert judges in finding the best and healthiest options.

Nourish Awards Categories

  1. Tea, Coffee & Hot Drinks
  2. Health Drinks & Shots
  3. Snacks & Food to go
  4. High Protein & Sports nutrition
  5. Bread, pizza, sweet & savoury bakes & baking mixes (GF, oats permitted)
  6. Breakfast foods & drinks
  7. Soups, convenience & ready meals (GF, oats permitted)
  8. Dairy & Dairy Alternatives
  9. Supplements (GF & DF)
  10. Free-from all 14 allergens
  11. Made with CBD
  12. Chocolate, confectionery & Desserts
  13. Raw, Sprouted & Superfoods
  14. Gut Friendly & Fermented (GF)
  15. Cupboard essentials
  16. Low Sugar & sugar free
  17. Purely Plants (vegan) (DF)
  18. Low Carb & Keto
  19. Wild Card
  20. Pet Food

Nourish Children Awards

Entry criteria

We are looking for healthier alternatives for children. Product don’t necessarily need to be marketed for children but the aim of the awards are to help parents find healthier alternatives.

ALL finalist will receive the Nourish Children awards logo to place on their product (no hearts). Winners will receive 1, 2 or 3 hearts on the logo – 3 hearts being the best.

Some examples:

  • Suitable & easy enough for children to make (with parental help)
  • Suitable for lunchboxes
  • Suitable for school bakes & fairs (e.g. nut free)
  • Suitable for sharing & kids parties
  • Good source of vitamins & minerals
  • Good source of healthy fats & protein
  • Contain hidden veg
  • Contain good bacteria
  • Low sugar & low salt (or significantly lower than alternatives)
  • Natural ingredients
  • No artificial sweeteners, colours & flavours


  1. Baby & Toddler Food
  2. Meals
  3. Snacks
  4. Drinks
  5. Cupboard essentials
  6. Free-From

If you have any questions or need any advice about which category your product suits best please get in touch with Diana on 01666 817 318 or send an email to team @ nourishawards. org