Heerum Fleary

Founder of Innoveat and TickEat

Heerum has been a food & beverage buyer for over 14 years. She has worked mainly in foodservice and food manufacturing.

Innoveat was founded by Heerum in 2015, it is the UK’s largest virtual marketplace for food & beverage brands. Main purpose of Innoveat is to connect buyers across all sectors with new and innovative brands especially new start-ups. Innoveat is not just your average food expo, it publishes an annual catalogue to keep buyers abreast with innovation as well as monthly newsletters.

After a career in airline catering, the visionary Heerum Fleary founded TickEat in 2015: a strategic business partner for food and beverage brands seeking to place their products in the travel, leisure and hospitality industries.

Experts in delivering superb snacks, meals and drinks to the cabins and rooms of airlines, trains, cruise ships, ferries and hotels, TickEat cultivates rewarding, long-term alliances with both buyers and sellers.

TickEat knows exactly where your product fits, thanks to years of commercial experience. Our smart strategizing and peerless knowledge pool is an asset to any business. Crafting bespoke service packages for every brand we work with ensures exposure is aligned with individual budgets. They sincerely believe in the products and the businesses they represent — it’s their passion and their lifeblood.

The TickEat team work tirelessly to procure ingredients and manufacturers, facilitate tenders and contracts, brand businesses beautifully, and build successful relationships that propel food and beverage companies to stratospheric heights.

Heerum is also a Great Taste Judge a Virgin Start Up mentor and volunteers to do outreach to the homeless. She enjoys spending time cooking with her four boys.